New York, NY, January 1st, 2008 – Hammacher Schlemmer announces the selection of The Best Hair Rollers, chosen over other models in tests by The Hammacher Schlemmer Institute because they maintain the highest temperature and form curls that retain their shape longer than the curls produced from other models.

“Since 1983 the Hammacher Schlemmer Institute has performed product comparison tests to determine which are the best,” explained Fred Berns, President of the Hammacher Schlemmer Institute.

The Best Hair Rollers’ average temperature of 193º F was 12º F higher than lesser models, and their superior heat retention ensures long-lasting curls, leading one panelist to comment that the curlers form “excellent curls that hold for the entire day.”

Unlike typical rollers with hot and cold spots, these have a ceramic core that evenly distributes heat across the entire roller for smooth waves or tight curls without burning the scalp or damaging hair.

“The ceramic core maintains the optimal heat longer than metal rollers, resulting in curls that last all day,” explained Product Analyst Jaclyn Gragnani.

The rollers’ velvet surface ensures easy removal from hair, unlike other models that pull or create tangles. The unit has an LED that illuminates when the rollers are ready for use. The Best Hair Rollers are available from Hammacher Schlemmer for $49.95. For more information, please visit www.hammacher.com or call 1-800-543-3366.

About Hammacher Schlemmer
Hammacher Schlemmer is America’s longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer’s innovative offerings are available through its catalog, online at www.hammacher.com, and at its landmark store on East 57th Street in New York City.